Samrat Reddy

Founder and Managing Director @ Drunken Monkey

Samrat Reddy is the Founder and Managing Director of the Drunken Monkey smoothie bar
chain. Started in Feb 2016, Drunken Monkey was initially a single smoothie bar in
Hyderabad. Today the company boasts of 50 stores across the country and they’re still
growing! Samrat Reddy can be best described as someone who is continuously looking for
novelty, speed and competition.

After acquiring an Engineering Degree, he worked in Australia for a while before heading off
to Scotland to do an MBA. It was in Scotland that he actually thought of setting up a
smoothie business. What inspired him? Well, Starbucks of course. He wanted to do to
smoothies what Starbucks did to coffee!

However, his smoothie empire did not start there. From there, he went on to be involved in
a variety of businesses. In 2008, he set up, ‘Hestia Studios,’ a 3D animation and visualisation
firm, which at that time was way ahead of what was happening in India in terms of design
and visual representation. He has also managed a family owned Steel Plant, ‘Delta PEB,’ for
over 4 years, then he was a part of an Oil Drilling Company in the US, also a Water
Treatment Plant in Cameroon!

A self-confessed adventure addict, Samrat has always been first in line to get things going,
whether it is work or play. In fact, for him there is no difference between work and play! He
takes his job just as seriously as he takes his sport. The Drunken Monkey Commander-inChief heads a cricket team that has pretty savage reputation in the Hyderabad Corporate
circle! He believes that team sports are a great way to build strong work ethics and team
spirit.

In 2015, almost 7 years after he first thought of a smoothie empire, he decided it was time
to make it happen. After a year and a half of R&D, planning and refining, the “Drunken
Monkey” was born. What’s behind the name? He wanted a wacky, out of the box brand
name to stand out from the crowd and inspire curiosity. That and a vision to inspire people
to feel beautiful, young and full of energy by adopting a Naturally High way of life is what
kick started the country’s largest smoothie chain in the making