Insights from Two Cross-Disciplinary Tastemakers

It’s all about trust in today’s hyper-aware world, and with a global shift towards conscious and sustainable living, it is time for age-old mindsets and practices to change. How can brands incorporate this value into their business models and serve more mindfully? It’s time to start talking about the smaller aspects of the process that will spearhead big change

Unlock top technological trends and best practices at these fast paced sessions. Stay up to speed on what’s out there with regards to tech tools.

A legal perspective of the key elements to look out for when in talks with aggregators.

How is loyalty changing in the face of competition and is your brand image boosting customer loyalty? Do loyalty programs still have a place in driving customers? A deeper understanding of the type of loyalty useful to your brand's offerings as well as utilizing effective strategies and channels to engage the correct demographic may be the key to leveraging the full potential of loyalty programs in this climate of choice overload.

What constitutes the customer experience when it's limited to the delivery guy showing up with the food? Do customers give better value for brands when they can visit, experience and interact or when the offerings fit conveniently into their day? In a world moving away from human touch points with the advent of cloud kitchens and AI based food solutions, it is important to keep in mind the compromise made on experience for convenience and vice versa.

The internet as a platform may have created a space for social media campaigns and digital marketing strategies that are flourishing - but does the online engagement truly reflect the offline gains? Maintaining one's reputation amidst the flux of online opinions about one's brand can be hard enough without bad reviews triggering off a herd mentality - so how do you ensure that your digital presence translates into customers at your store? Could innovation in offline marketing strategies take root in today's online world?

A rookie mistake in the startup world is not knowing what an investor is looking for, and can result in you being caught terribly off-guard - a moment that can break your chances of sealing the deal. How can you prepare for this and pack in a strong, positive impression of your business to potential investors? And what is it that various types of investors are even looking for?