What does ‘Food Innovation’ mean to you? How have you been keeping up with this ‘trend’? Food innovation is the most significant factor determining the success of an F&B brand. At LBF we feel, innovation is not just creating something new to excite the consumer but also reviving something existing with an interesting spin. For
How much of product customization have you done in order to cater to the Indian palate? What are the new products in the offing for the Indian market? Each market has its own unique requirements. As a global brand selling in more than 160 markets, McCain is committed to “drinking the local wine”. While we